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Zaha Hadid Superyacht and Dezeen Watch Store at Selfridges’ Imagine Shop

Dezeen Watch Store and London department store Selfridges have teamed up to present a futuristic concept store among other exciting concepts launching this month. Visitors of Selfridges’ Imagine Shop will be able to explore the walk-around digital model of Zaha Hadid Superyacht, as well as the Dezeen Watch Store pop-up where you will be able to virtually try on a range of watches.

Selfridges now selling a $500 million super yacht using augmented reality and virtual reality technologies

Dezeen has long been a rich source of reference and inspiration for the creative teams at Selfridges, and we’re delighted to finally be collaborating with them on such a uniquely imaginative project,” said Linda Hewson, director of creative and windows at Selfridges.

Zaha Hadid‘s first spacecraft-like yacht is part of the Unique Circle Yachts – a family of five individual 90m yachts, designed specifically for the German company “Blohm + Voss“. The JAZZ yacht, the first of five in the range, has a sharp solid prow and becomes more open towards the back. The other four boats will be customised to meet the requirements of their owners. the Jazz super-yacht will be the biggest and most expensive item ever sold at Selfridges.

Selfridges now selling a $500 million super yacht using augmented reality and virtual reality technologies

Selfridges’ Imagine Shop, which opened on the ground floor of Selfridges on January 6 will run until 2 March as part of the Festival of Imagination.

“Imagination is the mother of originality, we encourage imagination in every way possible” said iconic retail legend Harry Gordon Selfridge.

Selfridges now selling a $500 million super yacht using augmented reality and virtual reality technologies Selfridges now selling a $500 million super yacht using augmented reality and virtual reality technologies

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Written by Slamchica

Aleksandra Arsenovic graduated with a degree in economics and has a master degree in tourism. Since she worked as a travel agent, she has traveled around the world and developed an interest in luxurious hotels and exotic destinations. As a big fashion fan, Aleksandra loves expensive and luxury fashion items. As an editor of Extravaganzi she shares her knowledge about travels, fashion and accessories.

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