Tiffany & Co. is set to open a new luxury boutique, online and in store complete with an impressive in-store installation coined Fifth and 57th at the Old Selfridges Hotel on Friday (3 July). Located in The Wonder Room on G at Selfridges London the intallation offers Londoners and tourists a truly luxury shopping experience. They enter the installation through the doors of a subway car, and then take a walk down Fifth Avenue.
Tiffany Store Marks Its Opening At Selfridges By Recreating A Fifth Avenue In London
The famous street is complete with buildings that are constructed of hundreds of boxes and light projections designed to recreate Manhattan’s iconic skyline.
The installation will also feature Charlie’s, a bar which will serve New York-inspired cocktails and host live music performances; meanwhile a vendor’s cart will sell coffee and pretzels from the sidewalk.
Tiffany Store Marks Its Opening At Selfridges By Recreating A Fifth Avenue In London
‘Fifth & 57th’ will be available for viewing from 3 July to 12 July.
Boasting a modern décor and unique ceiling light sculpture by artist Tomas Saraceno, the opulent new space also houses new designs from the Tiffany T collection, available to buy exclusively at the new Selfridges boutique and online until August 2015.
