Slamchica
Agent Provocateur didn’t want to search for models from some agencies for their Fall/Winter 2015 collection. Avant-garde lingerie label founded muses in their team. British singer Paloma Faith and photographer Alice Hawkins are engaged for brand’s latest campaign titled ‘Knickers Forever.’ The two women, who worked at Agent Provocateur early on in their careers, collaborated on images for Fall campaign which is very, very hot.
Although they failed to achieve world fame in their fields, they haven’t forgotten the days when they wore the famous pink uniforms of the brand. The different is why now Faith is draped in a floor-length robe, intricate undergarments and wearing seductive heels in its Broadwick Street store in London. She played the role of boutique manager, and presented herself as very glamorous, beautiful and daring.
Hawkins who was in charge for photographing, took inspiration for the images from the Polaroids that she used to take while working at the store.
From pink and black gift packaging, to neon signs, new Agent Provocateur campaign, as always playful and bold. For the first time, the brand has launched its campaign on Snapchat and Periscope, providing a glimpse into the experience of working for the label.
