Slamchica
Lexus is sponsoring NYFW for the third season in a row and continue to launch a customized fleet of vehicles by designers to transport guests to and from events. designer vehicles to further capitalize on the campaign. This year is no exception, so the auto brand will provide a range of eccentrically designed cars for the leading industry attendees’ commute to the fashion venue. The new #HowFashionTravels campaign not only allows attendees to arrive in style, but also showcases prints that will appear on fashion during the designers’ shows.
“This season, we’ve expanded our footprint and introduced our #howfashiontravels campaign,” said Brian Bolain, general manager, product and consumer marketing at Lexus. “We like to think of that as a question: How does fashion travel?
“We’d love for the answer to be, ‘In a Lexus.’
Lexus also partnered with MADE Fashion Week to tap into its designers for print designs as well.
MADE Fashion Week is an alternative to the elaborate NYFW for up-and-coming and eccentric designers.
Designers such as Adam Selman, The Blonds, Brock Collection and 69 are some of the of 21 designers who are sharing their patterns for 21 unique Lexus vehicle exteriors. While only 21 vehicles will have designs, there will be 90 in total available for transport.
The luxury automotive brand will also be providing a lounge during the eighth season of the MADE fashion week for VIP guests to vacate to throughout breaks. The space has been designed with materials found in Lexus vehicles.
