Renowned Spanish designer Juana Martín is set to dazzle the fashion world with her much-anticipated Spring-Summer 2024 Haute Couture collection, “LA ROSÉE,” debuting on Monday, January 22, 2024. Embracing her Andalusian roots, Martín draws inspiration from the enchanting Andalusian spring, capturing the essence of morning dew, evening light, the fragrance of flowers, and the mesmerizing hues of late sunsets.
In a tribute to her heritage, Martín’s collection is a visual feast that mirrors the spirit of Andalusia, transporting the vibrant energy of the region to the heart of Paris. The theme is particularly significant as it coincides with the 100th anniversary of Julio Romero de Torres’ iconic painting “La Prima” in Cordoba.
“LA ROSÉE” pays homage to the wicker craftsmanship deeply embedded in Andalusian culture, with various forms of wicker artistry intricately woven into the fabric of the collection. From brocades featuring sacred motifs to meticulously crafted religious goldsmith’s art, and the incorporation of wicker in different contexts, every piece resonates with the rich traditions of the region. The collection also embraces embroidery and crystals reminiscent of morning dew, creating an immersive experience into the heart of Andalusian heritage.
According to Martín, “Many garments seem to be sprinkled with dew, even the flowers.” The collection expertly reflects the luminosity of Andalusian light— a light that gracefully dances through window bars, kisses the faces of flamenco dancers during festivals, and illuminates the narrow streets with a pure radiance.
Martín remains loyal to her signature color palette of black and white, now infused with the brilliance of Andalusian spring. The collection showcases fluid fabrics, delicate lace, silver, and recycled materials, bringing to life the traditions of the era, including Holy Week, fairs, and the blossoming of flowers adorning balconies.
As Juana Martín presents “LA ROSÉE” in the heart of the fashion capital, her Spring-Summer 2024 Couture Show promises to be a celebration of Andalusian culture, weaving a tapestry of history, craftsmanship, and the timeless beauty of a spring that transcends both time and borders. Stay tuned for a spectacle that harmoniously blends tradition with modern couture on this momentous occasion.
