When you’re Jay Z, you can purchase your favorite champagne brand. Hip-hop star now owns Armand de Brignac ‘Ace of Spades’ Champagne Brand. This ultra-pricey luxury brand, popular as a status symbol for the rich, has been closely associated with Jay Z since 2006. “We are proud to announce that Sovereign Brands, a New York-based wine and spirits company owned by the Berish family, has sold its interest in the Armand de Brignac (‘Ace of Spades’) Champagne brand to a new company led by the globally-renowned Shawn ‘Jay Z’ Carter,” the company said in a statement.
The $300-per-bottle champagne has featured more than once in his music videos, notably in his 2006 single Show Me What You Got. After that, the public was soon introduced to the new bubbly, Armand de Brignac, nicknamed Ace of Spades after its bold logo.
Terms of the deal, as well as the name Jay’s new company were not disclosed, but spokesperson for Sovereign told the New York Times in an emailed statement that the Brooklyn native “made us an offer we simply couldn’t refuse.”