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Kanye West’s “Yeezy” Sneakers To Get a Revamp

The launch of Kanye West’s and Adidas’ sneaker collaboration Yeezy was an instant success, so no wonder why the rap star’s brainchildren are about to get a revamp, in the form of new colourways. The Yeezy Boost 350 is currently available in four different colors, while the Yeezy Boost 750 is available in two hues. […]

Adidas Sport Infinity – Soccer Cleat Recycling Program

Adidas is joining a growing list of companies taking green initiatives. The world’s No. 2 sporting goods company behind Nike Inc., has introduced a program called Sport Infinity, which is said to create “a new breed of sporting goods that will never be thrown away,” according to the company. Instead, soccer players will be able […]

New Sneaker Design By William Pharrell & Zaha Hadid & Adidas

What do you get when you pair music, architecture and sport? Well, you’ll get the “Artwork” collection of Superstar sneakers. Musician Pharrell Williams collaborated with Iraqi-born British architect Zaha Hadid to create her own white “Supershell” design. Using the legendary Adidas Superstar as the canvas, the men’s shoe showcases a one-of-a-kind work of art of […]

Stan Smith Honeycomb Gloss Pack by Adidas

Adidas Originals continues to offer new varieties of its timeless Stan Smith silhouette, this one for the summer and for the ladies. Dubbed the “Honeycomb Gloss”, the shoe boasts a honeycomb-texture along the leather upper, providing a subtle twist to the OG silhouette. The Honeycomb Gloss Pack will be available in two classic colorways – […]

adidas Originals x Pharrell Williams “Jacquard” Stan Smith Collection

Pharrell Williams and adidas Originals continue their ongoing partnership with a capsule collection for the 2015 spring/summer season. Upcoming “Jacquard” Stan Smith capsule collection with the producer/musician is the the fourth launch since Williams started his collaboration with the sportswear brand last year. He found the origins of this collection in a trip to Paris’ […]

New adidas Originals Superstar Supercolor Collection by Pharrell Williams

Now we have a first look at adidas Originals Superstar Supercolor collection by Pharrell Williams which had a preview a few months ago. For the 2015 Spring season, the music and fashion icon Pharrell Williams has designed a colorful collection of the iconic sneaker. Actually, the classic silhouette is redone in 50 different colorways, spanning […]

Adidas Originals Top Ten Hi Floral

New Yeezy Boost sneaker by adidas and Kanye West may be getting all the attention right now, but adidas Originals have unveiled another iteration of the Top Ten Hi silhouette decked out in a Floral Snake treatment which deserve our attention. The distinct version of the adidas basketball classic receives a lux makeover in the […]