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The Glen Grant 50 Year Old – Campari’s Oldest and Most Expensive Whisky to Date

Campari has unveiled the Glen Grant 50 Year Old – its oldest and most expensive whisky to date. This special expression was placed in sherry casks in 1963 by current Glen Grant master distiller Dennis Malcolm, who, at the time, was unaware that this liquid gold would ultimately shape his destiny. It slowly matured for 50 years until 25 November 2013, when it reached its zenith – a robust, full-bodied and perfectly balanced single malt of distinction.

Campari releases €10,000 Glen Grant 50 YO; its most expensive whisky to date

This hand-selected single malt’s appearance proudly boasts shades of rich, warm golden brown tones and is described as possessing notes of “caramel sultana and apricot” on the nose, and flavours of “sweet sherry, oranges and apples”. The perfect balance of rich and robust with smooth and soft flavours lingers in the long, full aftertaste.

Only 150 bottles of this exclusive timeless collector’s item will be released globally. Each piece is unique and handcrafted in every sense – presented in a hand-blown crystal glass decanter by Scotland’s Glencairn Crystal. Each decanter is hand numbered and adorned with the number 50 in gold lettering, while its shape is said to reflect the distillery’s slender pot stills.

Campari releases €10,000 Glen Grant 50 YO; its most expensive whisky to date

It is housed in a copper-lined Scottish oak box – made from new oak, worked by a skillful cabinetmaker with a practiced carpenter’s hand and an astute eye for detail.

Starting from €10,000 ($13,700 approx.), the Glen Grant 50 will be launched in Asia’s Travel Retail Market from Friday March 21. As of June 2014, it will be launched internationally in other duty free and domestic markets.

Campari releases €10,000 Glen Grant 50 YO; its most expensive whisky to date Campari releases €10,000 Glen Grant 50 YO; its most expensive whisky to date Campari releases €10,000 Glen Grant 50 YO; its most expensive whisky to date

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Written by Slamchica

Aleksandra Arsenovic graduated with a degree in economics and has a master degree in tourism. Since she worked as a travel agent, she has traveled around the world and developed an interest in luxurious hotels and exotic destinations. As a big fashion fan, Aleksandra loves expensive and luxury fashion items. As an editor of Extravaganzi she shares her knowledge about travels, fashion and accessories.

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