Audi Sells Ducati For €900 Million


It’s only been five years since Audi buys Ducati from Investindustrial, but the German premium automobile producer has already wanted to get rid of the legendary motorcycle brand. Reason? ‘Dieselgate’ affair by Volkswagen Group. Price of cheating on tests of gas emissions is large, so Ducati became a burden. Four customer waiting in line, but heads of Audi say they haven’t decided on the sale.


Ducati joined the Volksw agen Group under Audi in 2012, and a price of motorcycle brand is now estimated at €892 million. Five years ago, Audi paid €860 million for Ducati.


Neither Volkswagen or Audi chose to comment on the matter. Neither did Evercore, the investment banking advisory firm selected to evaluate Volkswagen’s options on Ducati ownership.


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Written by Slamchica

Aleksandra Arsenovic graduated with a degree in economics and has a master degree in tourism. Since she worked as a travel agent, she has traveled around the world and developed an interest in luxurious hotels and exotic destinations. As a big fashion fan, Aleksandra loves expensive and luxury fashion items. As an editor of Extravaganzi she shares her knowledge about travels, fashion and accessories.


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