Patrón Tequila teamed up with Guillermo del Toro, the Oscar-nominated and widely celebrated Mexican film director, designer and screenwriter, to create one-of-kind Tequila project. Like Patrón, legendary filmmaker was born in Jalisco – it was this connection that brought them together, resulting in a tequila and liqueur that goes far beyond what this world has ever tasted. Sculpture and dark themes, elements in much of del Toro’s work, were inspiration for the original sketches.
Celebrated illustrator Guy Davis collaborated with del Toro – as he has on many of the filmmaker’s projects – to create a piece of art worthy of housing the premium tequila and liqueur. They worked to incorporate symbols of Mexican culture and the artisanal quality of Patrón into the bottle design and artwork.
For the outer package that houses both bottles in the “Patrón x Guillermo del Toro” piece, he designed a stark, matte black cover that peels away to reveal a box with carefully detailed black and silver drawings. These drawings were inspired by the “jimadores,” the skilled laborers in Mexico who for generations have hand-harvested and trimmed the Weber Blue Agave that creates tequila. The images depict skeletons (one of del Toro’s favorite expressions of the Mexican cultural celebration of life and death) working in the agave fields, the tranquil land where tequila is born.
The case then opens and unfolds to expose a warm red and orange color palate inside, in stark contrast to the black and silver exterior of the box. The beautiful and mysterious labyrinth of imagery furthers del Toro’s narrative, with illustrations of the Hacienda Patrón distillery in the Highlands of Jalisco, where agave is transformed into Patrón tequila.
The unique and intricately designed bottle was made to house both the tequila and liqueur together, but in separate chambers. A limited-edition 750ml bottle of extra añejo tequila sits upside down as the “torso,” while the second, a 100ml bottle of aged orange liqueur, sits on top, a skull exquisitely carved into the crystal. The spirit in the larger bottle is a remarkable blend of rare Patrón tequilas aged for an average of more than five years in a combination of different new and used oak barrels. Complementing that tequila is the smaller bottle, a first-of-its-kind aged Patrón orange liqueur produced from aged Patrón tequila.
From start to finish, the entire process of creating the spirits’ presentation took over a year with the first sketch occurring in March of 2015.
Only a very limited number of sets were produced, and are currently available at fine spirits and liquor retailers across the country for the suggested retail price of $399.