One of the world’s most recognised symbols of celebration has been enhanced by GH Mumm in a new bottle that combines the physical world with the digital. Champagne producer has developed the new No. 1 Connected Champagne – the world’s only champagne bottle with digital intelligence. This bottle uses a sensor in the cork to send a signal to the clubs and bars, so they know when the consumer has opened it.
When opened, a sensor that links the bottle to a receiver in the venue’s audio and visual system triggering an interactive sound and visual experience when the cork is popped, which can be personalised to match the venue hosting the unique innovation.
Mumm No. 1 was unveiled at the F1 Monaco Grand Prix, with Mark Ronson popping the cork.